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An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard
You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and...
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Why Leave It to Beaver Has Stations Seeing Green
In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that let TV stations...
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Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion...
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars. According to Amobee's Brand Intelligence division, the toy brand received...
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For Brands, 2015 Is Shaping Up to Be the Year of Positivity
Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in 2015. These big brand...
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24 Hours in Advertising: Wednesday, March 4, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Brands spread messages of love in 2015 This seems to be the year of love, as brands...
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Can McDonald's Successfully Pull Off a SXSW Sponsorship?
In its ongoing bid to win over millennials, McDonald's is making its first official debut at this year's South by Southwest Interactive. The fast food giant's activations have all the makings of a...
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Brands All Use This Same Tired Joke on Twitter and It Needs to Stop
We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social...
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McDonald's Will Pay SXSW Performers After Indie Band Brouhaha
Less than a week after members of the indie rock band Ex Cops mocked McDonald's on Facebook for asking them to play for free, the Golden Arches has thought better of it. A McDonald's rep emailed the...
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McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor
In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively to burgers and...
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McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner
Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that the...
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Amazingly, Everyone Loved McDonald's SXSW Food Truck. Well, Except All the...
Food trucks are everywhere in Austin. And now, there's a new kid in town. That new kid is McDonald's, the fast-food juggernaut and 2015 South by Southwest sponsor. As if people couldn't get any more...
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4 Important Tips for Making Your Instagram Videos Stand Out
Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when Instagram released tips on how to create the most...
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Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies
Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly sales figures...
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Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda...
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic," a...
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McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy,...
Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection...
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Clever McDonald's Ads Show Classic Characters Getting the Best Deliveries Ever
Here's a simple and fun McDonald's campaign from Leo Burnett Dubai promoting the fast-food chain's delivery service, showing various characters receiving exactly what they love in a McDonald's bag....
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With Jawbone Partnership, AmEx Offers Another Nifty Payment Option
Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims will make it the first wearable...
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McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis
McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in...
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McDonald's Invented This Clever Takeout Bag That's Also a Tray
Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a tab at the bottom of the brown...
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McDonald's Has Brought Back the Hamburglar, and It's All Anyone Can Talk About
McDonald's has resurrected the Hamburglar, and he might steal your heart. That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man...
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