New Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleGS&P Has an Urgent Plea for the New Owners of the Agency’s Favorite Crappy Bar
Making your way in the agency world today takes everything you've got. Taking a break from all your worries sure can help a lot. But for Goodby Silverstein & Partners staffers, a favorite...
View ArticleHow Programmatic Can Usher in New Standards for Cannes
The Cannes Lions Festival has come to represent many things for our industry in recent years. Creativity, yes, but also industry decadence, elitism and, perhaps most importantly, the stark reality that...
View ArticleHow Gannett Is Putting Its Advertisers Closer to Its Readers
CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen...
View Article3 Key Lessons in Marketing From the Top Leaders at ClassPass, Bark and Peloton
Experimentation and authenticity: two key factors that leaders from Bark, Peloton and ClassPass use for their respective companies. At the third annual Evolving E conference in New York City, held by...
View ArticleAfter P&G and Publicis’ Support at Cannes, Free the Bid Worked With Twitter...
CANNES, France--Procter & Gamble, the world's largest advertiser, plans to invest in nonprofit Free the Bid with HP and Publicis so that the companies can help double the number of directors and...
View ArticlePublicis Group Chief Data Officer Announces His Exit After 13 Years
Publicis Groupe chief data officer Jason Kodish announced his resignation today in a lengthy all-staff email he seemingly copied and pasted into a public LinkedIn post. Kodish starts the email warning...
View ArticleHere’s How Audi Is Celebrating Saudi Arabia’s Historic Turning Point for...
Sunday was the first day women in Saudi Arabia were allowed to obtain their driver's license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s....
View ArticleHere Are the Keys to Inspiring Creativity in Your Teams
Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor...
View ArticleWhat AT&T’s Acquisition of AppNexus Means
AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad...
View ArticleOnce Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for...
For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest...
View ArticleYour Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...
View ArticleIt’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...
View Article