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Big Brands React to Luis Suarez’s World Cup Biting Incident
In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and the...
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Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]
What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find out whether...
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Is Tim Howard the Perfect Brand Partner?
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England, became a media...
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McDonald's Launches 'Chicken Legend' With World's Least Dangerous Daredevil...
Chickens might not fly much in life, but in death, a few of them got some pretty good air time with this odd U.K. stunt for McDonald's new Chicken Legend sandwich. A spot recapping the effort opens...
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McDonald's Will Spend the Next 18 Months Rebranding
Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap food destination...
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This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads
SpecsWho (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officerWhat Mobile...
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McDonald’s Gets Super-Sized Backlash With Instagram Ads
Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the...
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Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social...
When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative comments and...
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Burger King Is Getting 380 Tweets Every Minute for Chicken Fries
If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited...
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Taco Bell Quietly Debuts Dollar Cravings Menu
With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks a rebranding of...
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McDonald's Not So Golden With Millennials
McDonald’s knows it has an image problem, especially with millennials. But a new study for The Wall Street Journal confirms what the nation’s top burger slinger suspected: Millennials are increasingly...
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Burger King's Canada Move Really Ticks Off Twitter Users
So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a hugely successful Chicken...
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McDonald’s Goes Mobile to Tie Brand to NFL Tailgating
A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign...
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Consumers Trade Recyclables for Burgers at McDonald's in Sweden
How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,...
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Food Porn Campaign Gives Applebee's a Social Lift
User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram...
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McDonald's Now Accepts American Express Rewards Points
American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and...
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34 Places Where You Can Start Using Your iPhone to Buy Stuff
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will...
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What's in McDonald's Food, Anyway? Ex-MythBuster Grant Imahara Is Hired to...
Does McDonald's put horsemeat in its burgers? What about pink slime? Would you feed McDonald's food to your kids? So many questions. But now, taking its cues from a well-received transparency campaign...
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KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands
How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens shop in Myanmar, one of the...
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Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It
You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap and cuisine. You love...
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