Ikea Turns One Good Night of Sleep Into a Lovely, Poetic Slice of Life for...
For parents, sleep is the world's most precious resource. But many forces seem aligned to deny it to you, from the capricious sleep schedules of children to your mind's litany of self-doubts and...
View ArticleEtat Libre d’Orange Is Making a Luxury Perfume out of Trash and Worms
Grasse, the cradle of perfuming in France, has done an impressive job of associating perfume with refinement. When you think of luxury scents, it's easy to imagine fragrant fields of flowers or the...
View ArticleUntil Facebook Verifies Compliance and Penalizes Violators, Usage Will...
Data-driven marketing has exploded over the past few years. Marketers have celebrated their newfound ability to improve effectiveness through better targeting and personalization. In a recent article,...
View ArticleQ&A: Hearts & Science COO on Building Company Culture in the #MeToo Era and...
In just two years of existence, Omnicom Media Group's Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most...
View ArticleNBCUniversal Unveils New $250 Million Telemundo Center in Miami
Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language...
View ArticleAs Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO
The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the...
View ArticleApple’s Business Chat Is the Conversational Tool That Retail Needs
Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was...
View ArticleOn the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising
The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability...
View Article4A’s and Holding Companies Executives Form Advertiser Protection Bureau to...
The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot...
View ArticleWhat Marketers Need to Know About GDPR’s Impact on Mobile Advertising
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad...
View ArticleInstagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes
Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month...
View ArticleImmerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes...
After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing...
View ArticleESPN+ to Debut With American Express Sponsorship
Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of...
View ArticleHow One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...
View ArticleIn Industry First, UM Appoints Brand Safety Officer to Lead Efforts on New...
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...
View ArticleFacebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
View ArticleThis Film Festival’s Bleak, Intense Look Into the Future Will Leave You...
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no...
View ArticleFrom Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final...
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