This Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleJWT Shakes Up Its Leadership With Several Changes, Including a New North...
J. Walter Thompson today announced it's shaking up its U.S. and global leadership team with several C-suite level appointments, including that of Simon Pearce to CEO of North America. Pearce previously...
View ArticlePelé and Mastercard Find Unity Between Soccer Rivals in ‘22 Languages’ Campaign
Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pel?. The three-minute ad, created by...
View ArticleFX and the Other Networks Involved in the Disney-Fox Deal Won’t Alter Their...
Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It's also the first of several upfront events involving companies that will be affected by...
View ArticleCNN Chief Jeff Zucker Says U.S. Regulators Should Look Into Where Majority of...
BARCELONA--CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of...
View ArticleWhy ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the...
While Amazon Go--a sans-checkout shopping experience in Seattle, Wash.--has already been making waves, Amazon Stores has been flying under the radar. The free self-service offering from Amazon...
View ArticleWhy Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the...
View ArticleSnapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat....
View ArticleThe Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media--which has led some to describe today's content landscape as the "Wild Wild West"--has long been an elephant in the room. But for brand marketers,...
View ArticleApple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads
Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized...
View ArticleWinter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its...
NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the...
View ArticleTinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an...
View ArticleSerena Williams Looks Toward the Future in Her First Full Lincoln Ad
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser...
View ArticleBMW Suggests an Escape From the Stress of Daily Life in This Expansive Road...
Motorcycles. They're not just for midlife crises anymore! A new short film promoting BMW's line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the...
View ArticleThose Cute Ads With Serena Williams and Her Baby Are Also Ads for the...
Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside...
View ArticleAncestry.com Launches U.S. Agency Review After Less Than a Year With Droga5
Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency's London office may...
View ArticleMeet the Horror Aficionado Who Wants to Scare You on Your Phone
Jack Davis wasn't a fan of scary movies as a kid. But now, he's working on creating the online version of what he describes as "Marvel for monsters." As the co-founder and CEO of Los Angeles-based...
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