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Carl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus...
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that...
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How Two CW Rejects Became the Masters of Branded Web Video
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the...
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MARC Is an Agency That Brings Innovation to Retail
SpecsWho Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officerWhat Advertising agencyWhere Pittsburgh officesMARC (Marketing Advertising Research Consultants) is known for...
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Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation
A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug in my grave, providing a happy meal...
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Fans Crush Brands When It Comes to YouTube
YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is...
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McDonald's Reviews Regional Creative
McDonald’s is looking for a new agency to handle regional co-op creative in the Baltimore, Washington D.C. region. Measured media spending in 2012 was $16 million, according to Nielsen. The incumbent,...
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Leo Burnett Honors Chicago Blackhawks With McDonald's Hockey-Stick Fries
Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special bus-shelter display...
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McGuinness Leaves DDB Chicago for Chobani
The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to New York to become chief...
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A Closer Look at Potential Conflicts at Publicis Omnicom
How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out...
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McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign
TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's...
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McDonald's Figures It Needs Only the Product, Not the Branding, in Striking...
All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items...
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The True, Steamy Story of the Egg McMuffin
In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that would solve a...
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Twitter Promoted Trends Typically Cost Less in Latin America
Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a few tests in Latin America on the...
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Ewan Paterson Leaves DDB Chicago After 3 Years
Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave. Ewan Paterson, who has been chief creative officer for Chicago since 2010, plans to return...
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Global Ad Buys Might Finally Become a Reality
When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a new world.” Other,...
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H&L and Davis Elen Land Regional McDonald's Accounts
McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C. In New England and Albany, N.Y., the fast-food giant's...
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Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids
A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald's...
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Bleacher Report Pushes More Professional Video Content
Bleacher Report has a lingering reputation in the media world—fair or not—that it's the Demand Media of sports. Lots of search optimized listicles and link bait written by pretty much anybody with a...
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Phoenix Marketing Combines Traditional Ads With Digital Data
Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have...
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A Communications Strategist Discusses the Overlap of Politics and Branding
SpecsWho Kevin HauswirthAge 29New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social mediaWhat’s it been like to move to the private sector after working with Mayor...
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