What Did Taylor Swift Wear at the Super Bowl? What She Likes
Some of the biggest celebrities in the world add to their vast fortunes by forging relationships with brands. Taylor Swift is no exception. She's been a spokeswoman for Diet Coke, Apple, Target, Keds,...
View ArticlePfizer’s Super Bowl 59 Ad Met With a Negative Reaction Online
Pfizer's 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn't like it. So far, the majority of Pfizer mentions across the...
View ArticleTubi Extends Super Bowl Spots From E.l.f., Nerds, and Poppi Into Movie Trailers
Tubi is making movie magic for brands. During the Super Bowl, Fox's ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand's spots...
View ArticleSuper Bowl Instant Replay: Dove’s Work to Keep Girls on the Field Speaks for...
THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. "At 14, she'll think they're unbearable." It's a gut-punching...
View ArticleCreatives React: Hims & Hers’ Super Bowl Ad Goes for the Gut
Hims & Hers didn't hold back in its debut Super Bowl ad. In an effort to market weight-loss drugs that are "affordable," "doctor-trusted," and "formulated in the USA," the telehealth company went...
View ArticleSuper Bowl Instant Replay: Skechers Banked On a Kansas City Chiefs Three-Peat...
THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for "Side Hustle," a 30-second Super Bowl spot that promotes the brand's Hands Free Slip-ins shoes. The new range means that...
View ArticleThese Brands Spent the Most Money on Super Bowl Ads
At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And for those that want to show off longer 60-second and 90-second ads, those prices balloon to between $16 million to $24...
View ArticleScientology Returns to the Super Bowl With its 13th Regional Ad
For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025's version of its message called "The Question." The group also got exposure, in a subtler way, when one...
View ArticleCreative React: OpenAI’s Super Bowl Ad Dumbs Down AI for Average Joes
OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatGPT, as humanity's latest breakthrough innovation. Framing the ad as the dawn of "The Intelligence Age," OpenAI's...
View Article5 Brands That Showed Up During Kendrick Lamar’s Super Bowl 59 Halftime Show
Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like...
View ArticleKansas City Reporter Adan Manzano May Have Been Drugged Before His Death
Adan Manzano, the Kansas City reporter who died while covering the Super Bowl, may have been drugged before his death, according to Kenner police. Danette Colbert of Slidell, Louisiana was arrested by...
View ArticlePoppi Says Backlash Over Sending Vending Machines to Influencers Is a Big...
In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn't get the car. What she did get was a social...
View ArticleFox News Releases More of Donald Trump’s Super Bowl Interview
The second part of Fox News' Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on...
View ArticleThe Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show
To watch Kendrick Lamar's Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities...
View ArticleElon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman...
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's...
View ArticleThe 5 Biggest Music Moments of Super Bowl 59
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest...
View ArticleA Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone...
View ArticleFriday, Feb. 7 Evening Cable News Ratings: 2 MSNBC Primetime Shows Pass the...
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top...
View ArticleNike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the...
View ArticleSuper Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to...
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including...
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