How Netflix and Other Streamers Reached Record Ratings in December
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29),...
View Article3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center...
View ArticleNavigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market....
View ArticlePowering a Healthier World: Inside Reckitt’s Mission With Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes...
View ArticleNetflix Reveals First Ad Tier Price Hike
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's...
View ArticleVeteran Journalist Chuck Goudie to Leave WLS in Chicago
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie...
View ArticleMarketers Will Need to Double Down Against Divisiveness
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not...
View ArticleDeutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View Article5 Marketing Lessons Bethenny Frankel Learned the Hard Way (So You Don’t Have To)
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In...
View ArticleTop Creator MrBeast Joins Group Submitting a Bid for TikTok
The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping...
View ArticleExplainer: What To Know About CNN’s Defamation Case and Verdict
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January...
View ArticleAnthropologie’s Secret to Retail Success With CMO Elizabeth Preis
Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with...
View ArticleKansas City ABC Station Adds Sixth Meteorologist to Weather Team
Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9...
View ArticleUlta Beauty CMO Michelle Crossan-Matos Is Leaving the Beaty Retailer
Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023,...
View ArticleDonald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and...
This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media...
View ArticleChris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses,...
View ArticleHow Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial...
View ArticleRevolving Door Roundup: CNN and CBS News Swap Talent
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international...
View ArticleTikTok Ad Performance Dips Following 14-Hour Shut Down
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and...
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