Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
View ArticlePayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate...
View ArticleHere’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime...
View ArticleInfluencer Marketing Firm Later Acquires Mavely for $250 Million to Help...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where...
View ArticleDoritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25...
View ArticleTikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting...
View ArticleTicker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be...
View ArticleBosch Makes Big Game Debut at Super Bowl 59 With Droga5
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas,...
View ArticleDollar Shave Club Returns to Disruptive Roots After Unilever Split
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital...
View ArticleChegg Aims to Rebound with New Mascot and Campaign as College Students Turn...
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, "Get a Grip," which aims to alleviate academic stress for students...
View ArticleWhy Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney...
View ArticleNBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th...
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such...
View ArticleSinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in...
View ArticleSilk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign,...
View ArticleWatch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news...
View ArticleHow Michael Kassan’s 3C Ventures Is Showing Up at CES
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show...
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