Sephora and Taika Waititi Want Holiday Shoppers to Know It’s Not That Deep
Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWA\Chiat\Day LA, reassure...
View ArticleIntegral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side...
View ArticleHow Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction...
View ArticleElection Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleFree AF Ads Tout Sober October Without Judgement
Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility--they're less a mandate and more a suggestion. In short, "soberish" is totally...
View Article3 Tips for Success in Social Commerce and Creator Marketing
Social commerce is on the rise, but it's not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn...
View ArticleWNEP Shows Voting Results Test by Accident
Scranton, Pennsylvania ABC affiliate WNEP has admitted accidentally showing test results for the upcoming November 5 general election. The results appeared during an early Sunday evening broadcast of...
View ArticleElection Night 2024: CNN Shares Its Coverage Plans
CNN's deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN...
View ArticleOpenAI’s ChatGPT Search Goes Live, Taking On Google and Perplexity
ChatGPT officially enters the search arena. On Thursday, OpenAI added an AI-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established...
View ArticleWalgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior...
View ArticleHere’s the Roundup for the Week Ending November 1
Happy Yay it's Friday to those who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see more stations explaining why they're having to air explicit...
View ArticleElection Night 2024: NBC News Shares Its Coverage Plans
History will be made on Nov. 5... and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate...
View ArticleOpendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky--chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it--but the turducken has become synonymous with the American holiday season. It's also...
View ArticleElection Night 2024: ABC News Shares Its Coverage Plans
On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live,...
View ArticleThe Next Administration Will Play a Role in AI Policy. Here’s Why It Matters
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
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