Marketers Continuously Fail to Understand the True Value of Media
Brands spend billions of dollars on media during Super Bowl Sunday. The digital side of that spend generates mountains of actionable data for marketers, but one basic question will go unanswered: Did...
View ArticleSmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
Many new brands hitting the market these days make a splash with trendy ad campaigns and dreamy packaging and design. That may initially catch a consumer's attention, but SmartyPants Vitamins...
View ArticleNeed a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your...
These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and mouse-murdering for free, while the wee...
View ArticleOmnicom Stock Down Following Report of Fourth-Quarter Revenue Decline
Omnicom reported a decline in fourth-quarter revenue compared with 2017 in an earnings report today. The holding company's worldwide revenue decreased 2.2 percent to $4.09 billion. Its stock value fell...
View ArticleCBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside...
View ArticleWhat to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what...
View ArticleAn ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house...
View ArticleThis Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the...
View ArticleHow to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleInstagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...
View ArticleHow to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show...
View ArticleWhat Successful Organizations Do to Create Diverse Workforces and Inclusive...
Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying...
View ArticleTwitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter...
View ArticleCan a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built...
View ArticleGoogle Plans to Invest $13 Billion on Data Centers and Offices Across the...
Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands"...
View ArticleTwitter Is Testing a New Way to Preview Other Profiles Without Leaving Its...
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to...
View ArticleBehind the Scenes: Turning the Westminster Dog Show Into a Social Media...
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred...
View ArticleAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not...
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in...
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
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