Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families...
Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes. But the girl we meet in adam&eveDDB's stirring spot for the...
View ArticleWill NHL Fans Lace Up Their Skates for #HockeyTwitter?
Twitter is taking to the ice with #HockeyTwitter, a new content series and batch of features for fans of the National Hockey League. The social network introduced #HockeyTwitter with this video...
View ArticleHow Arianne Walker Used Her Passion to Become Chief Evangelist at Alexa...
Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to...
View ArticleThe Best Shots From Adweek’s Hottest Los Angeles Events
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented...
View ArticleHow Brands Are Tapping Into Beer Culture Through Brewery Collaborations
If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent...
View ArticleStink Studios Has a Nose for Global Content Creation
The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a...
View ArticleCyber Monday 2018 Is the New Day to Beat in Ecommerce
U.S. consumers spent $7.9 billion online on Cyber Monday 2018, officially making it the new reigning champ of U.S. ecommerce and topping the 2017 record of $6.6 billion by more than 19 percent....
View ArticleLinkedIn’s Share Box Is Getting a New Look
LinkedIn is in the process of rolling out a revamped share box, with completion expected in the coming weeks. The professional network said the new share box makes it easier for members to designate...
View ArticleThe Walt Disney Company Will Now Use Google Technology for Its Digital Ads
The Walt Disney Company has agreed to let Google's ad technology, Google Ad Manager, deliver digital video and display ads across its brands. The new partnership effectively ends The Walt Disney...
View ArticleKey Points Advertisers Should Know From Today’s Facebook Inquisition
Facebook received yet another public lesson in humility today--this time from an international assembly of politicians from nine governments, representing more than 400 million individuals, across the...
View ArticleSnapchat Certified Partners Program Hails Adtaxi
Denver-based digital marketing agency Adtaxi became the latest member of Snapchat's Certified Partners program. Adtaxi will receive access to educational resources, training materials, support...
View ArticleOutgoing Facebook Employee Slams Company for Treatment of Black Employees and...
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager...
View Article10 Things Cyber Week Reveals About U.S. Consumers
Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good...
View ArticleYouTube Shifts to Offer Original Programming for Free, With Ads
YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its...
View ArticleSt. Jude and Adobe Experience Cloud Have Created ‘Together,’ a Portal for...
For a parent, the diagnosis of a seriously sick child is not only a scary moment; it's also a starting point on a tremendously difficult path. You're only allowed a brief minute of shock before being...
View ArticleDepartment of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The...
View ArticleThis Cannabis Company Is Teaming Up With Vice’s Creative Agency to Create the...
A new joint is coming to Los Angeles in 2019. Envisioned and created by Weedmaps--a cannabis directory platform notably known for gaining viral fame for its "Weed Facts" campaign on billboards across...
View ArticlePayless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would...
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it's haute cuisine. (At the very least, it tastes a lot different than it does when you're scarfing it...
View ArticleInstagram Just Added 2 Features to Aid the Visually Impaired
Instagram is considered the most visual among the social platforms, but that doesn't mean it's ignoring the visually impaired. The Facebook-owned photo- and video-sharing network detailed two...
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