MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile,...
Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it's calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup...
View ArticleCelebrities Attending the Breeders Cup Will Be Herded Into NBC Sports’...
NBC Sports is bringing its Peacock Paddock social media installation to Churchill Downs in Louisville, Ky., for its coverage of the 2018 Breeders' Cup this weekend. In addition, two races Nov. 3 that...
View ArticleLyft Erected a Mural of Unused Ballots to Show What It Looks Like When You...
Roughly 15 million Americans who are registered to vote didn't cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that--or, at least, make things a little less...
View ArticleA Grandpa Makes It Home for Christmas in This Beautiful, Nostalgic Model...
A German student team behind one of 2017's best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it's real. The marketer approached director Eugen Merher...
View ArticleWomen’s Shaving Brand Billie Debuts New ’90s-Inspired Razor
Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View Article4 Ways Marketers Can Make the Most of Mobile Devices in Retail
The era of mobile shopping isn't coming--it's here. To put this into perspective, smartphones will account for nearly a third of total retail transactions this year. But for most retailers, mobile...
View ArticleFacebook Reported 2.217 Billion Monthly Users, 1.495 Billion Daily Users at...
Facebook released its third-quarter-2018 financial results Tuesday after market close. Here are some of the numbers and milestones that were revealed during the company's earnings call. The social...
View ArticleQ&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve...
One of the prevailing themes at the ANA Masters of Marketing conference in Orlando, Fla., last week was how brands can use data to inform their creative and messaging. From the agency perspective, Leo...
View ArticleSpotify Is Curating Playlists Using Listeners’ Location Data to Deliver an...
Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching. The notifications, which are personalized to users based on...
View ArticleWhy Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?
This past May, women's sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system,...
View ArticleHill Holliday Names Dave Bolger Chief Media Officer in Round of Leadership...
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency's media, strategy and production departments. The agency promoted Dave Bolger to chief...
View ArticleTwitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’
Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has "seen an increase in people writing out full...
View ArticleA Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About...
If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don't fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
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