Spotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star...
View ArticleFacebook Just Introduced Messenger 4, a Simplified Version of Its Flagship...
"Move fast and break things" has apparently given way to "keep it simple" for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleWill Data Portability Hurt Facebook’s Ad Business?
The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company's understanding of our...
View ArticleVolvo Gets Awesomely ’80s as Dolph Lundgren Pumps Up Heavy Machinery
Since 1985, action titan Dolph Lundgren has tendered a reputation as the toughest guy in the room through his films and fitness lifestyle. And just look at him. This is a man that, with the right...
View ArticleInstagram: Here’s How to Start a Video Chat
Earlier this year, Instagram rolled out the ability for users to video chat through Instagram Direct. Our guide will show you how to start a video chat in the Instagram application. Note: These...
View ArticleThis Tourism Ad Was Meant to Show a Quirky Romance. Instead, Viewers Saw Abuse
The idea of a passport being withheld by an ex-boyfriend is a haunting image for those in abusive or manipulative relationships--so it's understandable that many took issue with a new Hong Kong tourism...
View ArticleEdelman Digital Hires Ogilvy Vet and Former New York Times Correspondent as...
Edelman hired Thomas Crampton as global chair of its Edelman Digital practice, which employs more than 700 globally, effective in January. Crampton will be based out of London and report to Edelman...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
View ArticleThe Rise of the Social Shopper
Social media platforms are well on their way to becoming established channels for ecommerce, especially when it comes to brand building and engaging customers for retailers. The U.K. is the largest...
View ArticleThe Washington Post Continues to Expand Its Newsroom With 11 Tech Positions
The Washington Post is expanding its number of staffers covering technology, with new positions to be added to the editorial team on the West Coast and in D.C. The tech team is the latest part of...
View ArticlePandora Hires a New Head of Brand Marketing Following News of Its Acquisition...
Music streaming service Pandora today announced it has hired Brad Minor to serve as its vp, head of brand marketing and communications, a newly expanded role at the company. Minor will work at both...
View ArticleAdoptive Parents Help Teens Through Their Awkward ‘Firsts’ in These Charming...
A child's inaugural moments don't end with a first step, first word or first day of kindergarten. The milestones that come a little later in development, like their first school dance or even just...
View Article