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In a Digitalized World, Consumers Yearn for Authenticity From Brands

Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop and Instagram filters, it's hard...

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