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Audio Offers a Wealth of Marketing Opportunities, and It’s Time for Brands to Find Their Niche

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As technology frees consumers to program their own media menus, digital audio has never held more appeal. The ubiquity of smartphones, along with the rise of voice-activated speakers and cars with in-dash entertainment systems, has empowered consumers to exert more control over their audio choices, be it podcasts, music, sports, spoken word or audiobooks. Such...

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