Inside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure...
View ArticleTonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness...
View ArticleHow Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket...
View ArticleDSW Names Crispin its Creative Agency of Record
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the...
View ArticleWhat’s Next for CNN After Chris Wallace’s Departure?
Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he...
View ArticleGoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
View ArticleAbigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than...
View ArticleAmazon Confirms Shutdown of FAST Service Freevee
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving...
View ArticleResume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleFrom Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me...
View ArticleDonald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his...
View ArticleThe Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to...
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most...
View ArticlePerplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include...
View ArticleHow Curiosity and Innovation Fuel Success With PepsiCo
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital...
View ArticleBritt Nolan Departs Leo Burnett for McCann Worldgroup
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative...
View ArticleDon Lemon Departs Elon Musk’s X: ‘It’s Time for Me to Leave the Platform’
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe...
View ArticleOmnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and...
View ArticleOvernight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience...
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the...
View ArticleAnother Gray Station Shares Resources. Drops Local Newscasts
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in...
View ArticleWTAE in Pittsburgh Names Lily Coleman Weekend Morning Anchor
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m....
View Article